Aaron Kotarek

Bio:

Aaron Kotarek joined Oahu Publications, Inc. (OPI) in May of 2015 as Vice President, Circulation. He is responsible for overall audience growth, revenue enhancement, digital platform engagement and distribution/transportation logistics for the media company’s entire print and digital product portfolio.

Topic:

Print has left the station?

Not so fast folks. Aaron Kotarek will discuss how Oahu Publications has bucked the national trend over the past 5 years to grow overall print volumes through a diversified product portfolio approach using print centric strategies and tactics. Aaron will also outline in detail Honolulu’s Subscription Revenue Optimization Strategy & Tactics which has yielded profitable and tangible results. Some highlights to include the Volume vs. Value Proposition, Econometric Pricing Models, Utilizing Data & Analytics to Make Sound Pricing Decisions, Payment Deviation Initiatives, and Analyzing Your Subscribers Payment Path.