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You may have seen recent reports that adding email to your marketing mix can both increase the effectiveness of your other efforts, as well as stretch your budget by providing the highest ROI of any digital or offline channel.  “Its incredibly-high ROI and low costs make it the golden bullet…

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Love it or hate it, digital has become a very big part of the advertising world – and if you’re not selling your clients on it, somebody else is. Even if you choose not to sell against it, you should know what you’re up against. This session is an overview of some of the digital products and…

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Thinking of integrating print advertising into your next marketing campaign, but you’re unfamiliar with the common jargon associated with print? You’re not alone!

In this article, we will look at some basic rules of accurate reporting, how to ensure accuracy during the interview, how to verify information in the copy-editing process, and the single most important rule of all.

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I don’t know about you, but my life seems to get busier with each passing day. I just finished publishing my second book in a month, began work on a major project to help raise funds for a press association, conducted more webinars than I can remember over the past few weeks, and summer conv…