Why print works

Print is not dead

In fact, it's very well alive

Newspapers still provide some of the greatest return of investment you can find. And at SYNC2 Media, we can get you in newspapers across Colorado or the nation with one call. 

We don’t charge placement fees. We get the same or better rates than you would get going to the papers individually. We do the work, you get the results. 

It’s read

  • 67 percent of residents in small U.S.communities read local newspapers once to seven times per week.
  • 94 percent of newspaper readers said the newspapers were important.
  • 80 percent said they looked forward to reading the newspaper.

It works

  • 79 percent of all U.S. adults say they’ve taken actions based on newspaper advertising in the past month.
  • 65 percent of community market adults said newspaper ads are influential in making purchasing decisions.
  • 78 percent of community market adults said they rarely or never rely on radio for purchasing decisions.
  • 70 percent of community market adults said they rarely or never rely on television for purchasing decisions.

It’s trusted

  • Consumers rate newspapers as the medium with the most trusted and believable ads; most value in planning shopping; and preferred for receiving advertising information.

Source: nnaorg.com

It targets your audience

A major benefit of newspaper advertising is how newspapers offer a variety of products and ways to target audiences. You can:

  • Zone by inserts
  • Place in niche publications
  • Place in various sections of the paper
  • Behavior target on newspaper websites