Amy Maestas is senior editor of The Durango Herald. She has worked as a journalist for 30 years in various positions and publications. Maestas joined the Herald in 1996 as a reporter and covered city government, politics, business and public lands. She has won numerous awards from the Society of Professional Journalists, the Associated Press, the Colorado Press Association and Inland Press Association.
Maestas is a former board member of Society of Professional Journalists Colorado Pro chapter. She has also participated in exchanges with the International Center for Journalists in Turkey, Armenia and Uganda. Maestas completed a journalism and management fellowship program with the Maynard Media Academy at the Nieman Foundation at Harvard University in 2012. From 2016-17, she was a Knight-Wallace Fellow at the University of Michigan in Ann Arbor, Michigan.
How to engage with your community
We all know that simply expecting readers to read stories in print or online is not enough in our changing industry. Engagement is vital to reaching not just readers, but an entire community. The news isn’t the only way to do it. Come learn about how you can assess your community needs and how you can engage with them based on their daily lifestyle habits, news consumption habits and involvement in the community. Each community is different, but some basic strategies will help you extend your news organization’s reach.