The speaker line-up for the 2017 Colorado Press Association’s convention continues to take shape with renowned futurist Amy Webb agreeing to be a keynote speaker at the April 21-22 event.
Webb, founder of the Future Today Institute, joins Gov. John Hickenlooper as the confirmed keynote speakers at the annual event, to be held at the Denver West Sheraton.
Webb’s session will “detail the most important technology trends journalists need to monitor in 2017 and beyond. She’ll also explain how to use the tools of a futurist within your newsroom.”
Other speakers added to the convention line-up include:
• Chris Rhoades, of Courtside Marketing, with sessions on “Selling Against Social & Overcoming other objections” and “Getting Outside our Footprint” — how to grow revenue by getting outside the normal newspaper footprint.
• Steve Zansberg, attorney with LSKS, is doing an encore presentation of “What Can You Do, and What Should You Do, in Social Media and Online: Legal Rights and Ethical Wrongs.”
• Eric Larsen, of the Fort Collins Coloradoan, is conducting a newsroom session on the 80-20 principle — how to make smart decisions about what we’re not covering (the 80-20 principle: 80 percent of your traffic comes from 20 percent of your stories).
• Amber Hunt, of the Cincinnati Enquirer, will be doing two sessions focused on how to use podcasts in the newsroom.
• David Holub, of DGO Magazine, will be doing design sessions on design basics and looking at Niche publications.
Previously confirmed speakers, include:
• Jed Williams, of Local Media Association, with sessions focused on increasing digital revenue.
• Pulitzer winner Tom Hallman Jr., of the Oregonian, with sessions on how to improve writing and story telling.
• Russell Viers, with a look at design and how to be more effective with Adobe products.
“We’re thrilled with the speaker line-up that is taking shape,” said Jerry Raehal, CEO of the CPA and SYNC2 Media. “We again have nationally recognized speakers with some of the best local talent. But we’re not done. We’re in conversations with several others to keep the line-up well rounded. “