The newsroom 80-20 principle 

We’ve all seen tough decisions come down to our newsrooms this year. Using the 80-20 principle, we’ll talk about how to make smart decisions about what we’re not covering (the 80-20 principle: 80 percent of your traffic comes from 20 percent of your stories). This will enable you to focus on moving the needle in areas you and your audience are passionate about.


Eric is the content strategist/audience analyst for the Fort Collins Coloradoan. Larsen is in his fourth year at the Coloradoan, having moved from Twin Falls, Idaho, where he spent the previous nine years in a variety of newsroom leadership positions. The 2003 graduate of Oregon State University is originally from Astoria, Oregon. Larsen and his wife, Megan, celebrated the birth of their first child in February. They enjoy exploring the Colorado outdoors and perusing Fort Collins’ lauded craft beer and dining scene.