Erica Smith

Bio:

Erica Smith is the online editor and director of digital strategy with The Virginian-Pilot, and leads audience development, digital strategy and innovation at The Pilot.

Topics:

Make it and take it: Engagement strategy workshop

Are you eager to start a project? Whether it’s a newsletter, social media group or experiment, a beat, podcast or something totally different, this workshop takes you through the steps of building a plan to reach the audience you want. You’ll walk in with an idea and walk out with a written engagement plan, ready to make that idea real.

Flash session: What are we measuring?

What we care about should guide what we measure. Let’s talk about analytics — website, social media and newsletters — and figure out how to measure what we do.