Jim Brady is the founder and CEO of Spirited Media, the mobile-focused local news startup that owns and operates BillyPenn.
Jim has spent almost 20 years in digital news, working in both digital-only and legacy operations, and has the gray, thinning hairline to prove it. He came to the digital world in April 1995 as sports editor of Digital Ink, the Washington Post’s first new media effort. He was on the core team that launched washingtonpost.com in June 1996 and has been a sucker for all things digital ever since. Along the way, Jim has served as executive editor of washingtonpost.com, general manager of the now-deceased TBD.com, editor-in-chief of Digital First Media and in various executive roles at America Online.
The Way Forward in Local
"Local media is in peril. Business models are under siege, which has led to huge reductions to newsroom staff, capabilities and morale. To find a sustainable path forward, local media must rebuild the relationships with its readers, and them make them the center of their revenue models going forward."