Jim Brady is the founder and CEO of Spirited Media, the mobile-focused local news startup that owns and operates Denverite in Denver, Billy Penn in Philadelphia and The Incline in Pittsburgh.Jim has spent more than 20 years in digital news, working in both digital-only and legacy operations. He came to the digital world in April 1995 as sports editor of Digital Ink, theWashington Post’s first new media effort. He was on the core team that launched washingtonpost.com in June 1996 and has been a sucker for all things digital ever since. Along the way, Jim has served as executive editor of washingtonpost.com, general manager of the now-deceased TBD.com, editor-in-chief of Digital First Media and in various executive roles at AmericaOnline. He also recently concluded a two-year term as ESPN's public editor.
The Way Forward in Local
"Local media is in peril. Business models are under siege, which has led to huge reductions to newsroom staff, capabilities and morale. To find a sustainable path forward, local media must rebuild the relationships with its readers, and them make them the center of their revenue models going forward."