Using Mobile Solutions to Drive Digital Revenue
With 81 percent of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. This session will focus on the changing mobile landscape for publishers including mobile user trends, changes in technology such as ad-blocking software and features that are designed to increase audience engagement. Bundling mobile and digital components with specialty print sections and publications is a growing opportunity to drive revenue. Industry examples and case studies from publishers across the U.S. that have launched successful mobile initiatives will be presented along with a discussion of their respective markets and monetization strategies.
Lee Little is the founder and CEO of Bar-Z Mobile Development, a software-as-a-service firm developing mobile solutions since 2005. He founded Bar-Z with the goal of bringing location-based, multimedia content to users when and where they need it. Under his guidance the company has created an integrated multimedia software platform that enables publishers to deliver editorial and commercial content to users on whatever devices they happen to use through mobile responsive design websites and native apps. The company offers a consultative approach which includes app marketing, sales and monetization training designed to ensure publisher success in their mobile endeavors.
Prior to starting Bar-Z, Little worked for more than 20 years in the sales and marketing for technology companies including Dell, Epson and AMD. He received his undergraduate degree from the University of Delaware and later earned an MBA from Pepperdine University. He resides in Austin, TX with his wife Carrie where they now enjoy the life of “empty-nesters” and all that Austin has to offer.