C Lee Smith


Uniquely geared to service the fast-changing sales landscape, C. Lee Smith is one of the country’s foremost experts on sales teams, development, assessments and performance. His other areas of expertise include consumer behaviors, advertising, small business marketing and audience segmentation.

His creativity, thought leadership and ability to lead teams has steered 28 years of SalesFuel growth and Smith has never needed to look back. The hallmark of Smith’s leadership is steadily creating new tools for clients to maximize sales and revenue when the way buyers and sellers interact with each other is constantly changing.

Lee is also the creator of AdMall® – the nation's leading provider of consultative sales intelligence for local advertising and digital media sales – used by more than 2,000 media properties across America. Additionally, Smith is the driving force behind online audience optimization via his annual AudienceSCAN® survey, SalesFuel's exclusive study of American shoppers, audiences and decision makers.

Smith has an Executive Leadership Certificate from Cornell University and is a Gitomer Certified Advisor, one of just 151 professionals worldwide licensed to train and consult using the works of Jeffrey Gitomer. Smith is a speaker and panelist at industry trade shows and events. He did his undergraduate work at Ohio University in Athens, Ohio.


7 Ways Media Managers Prevent Sales and What To Do About It

This session reveals the 7 biggest missteps media sales managers make in guiding their teams toward meeting unrealistic sales goals and how to overcome these challenges to boost performance. This presentation is based on the results of the latest SalesFuel’s proprietary research, which queries sales representatives about the current landscape.

In Media Sales, “Yes” Starts With KNOW

If your sales staff is having trouble closing, it’s because they don’t do discovery properly. In this session you’ll learn the ten most vital things your reps need to know about before calling on a prospect or current client.

Working with Ad Agencies: A Panel

Listen in and ask questions of some local ad agencies, how they operate, how best to work with them, how they can work with you and ways you can work together to help each other and clients.