Mike Heene


Founder of Adpay, Mike is a serial entrepreneur with over 25 years of business and technical experience and is a recognized expert of online strategies for media organizations. Before Adpay, Mike founded Exceed Systems, a software company focusing on real estate servicing over 1000 brokerages. Prior to that, he founded Iguana Logic, a highly regarded Denver area consultant of data warehousing, data modeling and relational database design. Mike holds a BS in computer science from Salisbury University and several technology patents.


Flash session: Improving obituary content, revenue

Obituaries in print have been on the decline. This is critical content providing not only audience, but also consistent revenue. Facebook, and even funeral home websites have become newspaper’s digital competitors. To keep obituaries relevant, it is necessary to understand the needs of funeral directors and to have efficient methods to address their goals. Research has proven that saving time, eliminating errors and having an easy way to price and place multiple market orders in one process are core needs for your funeral providers. Join Adpay General Manger, Mike Heene, to discuss how to bridge the gap between newspapers and funeral homes, and to keep newspapers relevant in today’s environment.