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Colorado Journalism Advocacy: Tool Kit

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The Colorado Press Association, in partnership with the Colorado Broadcasters Association and the Colorado Media Alliance, is proud to advocate, celebrate and honor the hard work of Colorado’s working press.

Colorado Journalism Week ran April 16-22, but our work does not stop there. 

To help news media organizations, interested allies and residents alike, we've created this toolkit for all to use. It includes talking points to ignite your ideas for an editorial or column, house ads, social media and digital ads, columns,  and more.

CPA members: For a suggested plan on how to use the tools in the kit , please see the bottom of this page.

Toolkit items include:

To download full tool kit: click here. Please note it is a drop box account.

Talking points and best practices for editorials, columns or social media. Click here

Tips to personalize the promotion: Click here

Column: CPA CEO Jerry Raehal. Click here

Video: A short video promoting journalism (not in yet)

House ads: for print (or social media). Ad have been updated from Colorado Journalism Week. Check back for new ads. Click here

Social media promotion: Ads have been updated from Colorado Journalism Week and new ones. Check back for more. Click here

Events: Info for both community and school events. Click here


Info from Colorado Journalism Week

Gov. Hickenlooper's official proclamation announcing Colorado Journalism Week. Click here

Videos:  Below is a video of Gov. Hickenlooper discussing Colorado Journalism week. Here is the YouTube link to upload to your site or share via social media: 

Column: Schlichtman. Click Here

Column: Shapley. Click here 

Column: Bzdek. Click here

Online Banner ads: Click here

Suggested plan: For print media

Although there are many tools print media can use, we’re hoping CPA members will implement a couple of core concepts as a show of solidarity. In order of preference, they include:

  • Using the talking points as a guide and adding your own thoughts, experiences and resources to write an editorial or column specific to your community. If you’re comfortable with it, place it on the front page of your paper and/or in a prominent space on your website as a message of great importance. We know an argument will be made that it will feel self-serving, but we’re in an environment that advocacy is a priority. 
  • Engage your community in this endeavor. Ask residents and local officials to write letters, share social media or even do social media campaigns.
  • Conduct a community event, if not during the week later in the year. Linda Shapley will be at the Colorado Press Association convention on April 13 sharing best practices and ideas as part of the flash sessions.
  • Use the Colorado Journalism Logo on your front page (perhaps somewhere in the mast) and your website throughout the week. 
  • Use a multi-platform approach to promoting the week. We are providing a great series of house ads, digital ads, videos and social media concepts. Newspaper media is more than print, and we should promote our work in a variety of ways and on as many platforms as possible in order to reach and non-readers alike. 
  • Push the #RealNewsCO hashtag in social media and other formats.
  • On social media, please check the Colorado Press Association’s pages on Facebook, Twitter and Instagram accounts and share posts to your page. We will be boosting posts throughout the week, but it will create a stronger reach if you share.
  • If you post local stories on social media, tag Colorado Press so we can share it and increase your awareness, too.

We're excited you are part of this event. Please don't hesitate to contact us. If you have questions, contact Jerry Raehal at 720-274-7171 or at