Russell Bassett is the newest employee of the Colorado Press Association, taking on the role of membership and projects specialist. Bassett has almost two decades of experience with both digital and traditional media, as well as experience in the nonprofit world.
“I’ve been a news junky since I was old enough to read,” Bassett said. “My heroes are journalists and writers, and I love my adopted home state of Colorado, so I couldn’t be more pleased to join the CPA staff.”
While serving in the U.S. Army, Bassett managed several newspapers and magazines, and he was the primary contact for the press during international-interest events. After leaving the military, he worked as a writer, photographer and designer for a community newspaper in Oregon.
His professional experience also includes working for wildlife conservation nonprofits, with an emphasis on project development, membership growth, event management and digital communications.
“This position is the ideal blend of my experiences in print journalism and nonprofits,” Bassett said, “and I look forward to serving Colorado’s newspaper community however I can.”
With his role, Bassett will be taking on some of responsibilities Jerry Raehal, CEO of the CPA and SYNC2 Media, has traditionally done. This will allow Raehal to focus more of his attention on SYNC2 Media, which is the wholly-owned, for-profit subsidiary of the CPA.
“We’re excited to have Russell,” Raehal said. “His background is a good fit for what we’re trying to do, including helping drive value-added member benefits, increase and retain membership, and help advocate for the industry as a whole.”