Durango Herald sets new publication schedule
The Durango Herald announced a new publication schedule that will eliminate three print editions during the week beginning April 1. The move will result in three weekday editions – Monday, Wednesday and Friday – and a large weekend edition to subscribers and on newsstands Saturday morning featuring “readers’ favorite content” and which “will allow the company to refocus resources to provide timely online reporting every day.”
Stated Interim Senior Editor Sue McMillin: “This change is in line with what’s happened with newspapers around the country in the last decade. It is costly to produce a printed paper every day, and fewer and fewer readers are buying papers. They read online, and so that’s where we need to focus our newsgathering resources.”
Added Ballantine Communications CEO Doug Bennett: “These changes will provide a sustainable financial future for The Durango Herald to continue to inform our readers with content that is compelling and engaging.”
Denver-based Adtaxi, New York City-based The Rosen Group partner up
Adtaxi, a digital marketing firm with proprietary technology that prioritizes conversions over clicks, has signed New York City-based public relations firm The Rosen Group as its agency of record. The Rosen Group will handle “all media relations, brand awareness and thought-leadership activities.”
Said Adtaxi Executive Vice President of Digital Chris Loretto: “The Rosen Group’s experience is directly in line with our efforts and we are confident they will play a significant role in raising our profile. The agency’s deep experience in the ad tech B2B space, combined with its energy and proactive approach, will help Adtaxi achieve its strategic public relations goals.”
Adtaxi was founded in 2010 within Digital First Media, working in programmatic advertising before expanding into search, social, email and native areas. The Rosen Group, founded in 1984, is a full-service public relations firm, handling media relations, special events, social media and strategic counseling for media companies, business services and nonprofit organizations.
Metropolitan State University site of Youth Journalism Day
It’s time to register for Youth Journalism Day, scheduled for Thursday, July 20, 7:30 a.m.-5 p.m. at Metropolitan State University, Denver. This annual event with The Denver Post is a one-day, “intense and fun learning experience for kids ages 8 to 14 … a great chance for budding journalists, writers and photographers to spend the day with professionals.”
Participants will learn about what makes a good story, getting ready for an interview, asking good questions, writing tips, and taking good photographs. The “campers” will form teams, led by qualified adults, to participate in an age-appropriate news-gathering experience.
Students will post their work on the Our Youth Journalism website, and the best articles will be published in the Colorado Kids section of the Tuesday Denver Post. Participants can also continue as a Colorado Kids youth reporter for the next school year upon request.
Cost is $65 per child and includes breakfast, lunch and a T-shirt. Friends and family will rejoin the campers at 4 p.m. for a show-and-tell session about what they learned and produced in one day. To register, go to www.PostNewsTools.MyShopify.com.
CJR Tech Tips: 10 tools to tackle common problems
Columbia Journalism Review asked journalists what new tools and technology they use to help them do their jobs. As a result, Jozen Cummings – a journalist at Bleacher Report whose work has appeared in The Wall Street Journal, Huffington Post and The New York Post among other publications – summarized “10 Tools to Tackle Common Problems Journalists Face” in a column posted this month on the CJR website. His tips include the following:
Problem: You have interviews done but dread the transcribing process, keeping up with a recording while having to stop every several seconds.
Solution: The web app OTranscribe allows you to upload an audio file or paste a link from a YouTube interview onto a page, transcribe into the document underneath, then import your transcription to Google Drive or plain text. The app saves your progress in your browser every few seconds and allows you to control the recording from your keyboard.
Problem: You want to crowdsource a story, but afraid you’ll get inundated with bad responses.
Solution: Screendoor is an online form-building platform with built-in messaging and analytic tools. It allows you to quickly visualize what you’ve collected, organize and vet the quality of the submissions.
Problem: You fear the social media photo you found might be too good to be true.
Solution: Whether you need to make sure a photo has not been altered (or is downright fake) or you need to find the original source to give credit, TinEye can help. This image-driven search company is a “smarter version” of Google Images. Upload or paste the URL of an image on the website to search its vast database of 17.7 billion images and verify everything you need to know, including color matching and whether it has been altered.
Problem: Your sources want to ensure their privacy while staying in touch.
Solution: Signal, an encrypted instant messaging and voice calling application, uses the Internet to send one-to-one and group messages and can include images and video messages, plus make one-to-one voice calls. It uses standard cellular mobile numbers as identifiers.
Problem: You want to connect with sources who need anonymity but don’t want to download an app that might suggest they are leaking.
Solution: Apps such as Signal or Confide might attract suspicion from supervisors looking for leaks, so try Snapchat, which has an extra layer of assurance for sources, who know whatever they say will go away. Plus, if a photo is sent, sources will know if the recipient screenshotted it.
Problem: You only get 140 characters on Twitter, and threads can get tricky.
Solution: Veteran Twitter users know how to tie a series of tweets together by replying to their own tweets. Twitter Moments, initially available only for Twitter and a limited number of publishers, is easier. Twitter opened up its Moments tools to all users in September 2016. All journalists can now use the tool to consolidate Tweets around particular subjects.
Problem: You want to share docs that support your story, but there’s no good way to embed them.
Solution: Scribd is a tool that does just that. This digital library, and e-book and audiobook subscription service, includes 1 million titles and hosts 60 million documents on its open publishing platform.
Problem: You want your Instagram posts to attract attention, plus seamlessly integrate a headline, video and images.
Solution: PicPlayPost is an app that allows users to create video collages and share stories using photos, videos, GIFs and music.
Problem: You want to cut a podcast but don’t have a recording studio.
Solution: Voice Memo App included on all iPhones lets you quickly record a podcast (in a quiet setting) and send it to your email for editing later.
Problem: You have too many social media posts to track.
Solution: CrowdTangle, originally used to boost the signal on Facebook’s viral content, has expanded to include Twitter, Instagram and Reddit. Social media editors can use the added platforms to check how their content is performing and what content is going viral online.
Research firm looks at how diversification and video factor in publishing’s future
Efforts at diversification – including new video options – to “turn the tables” in the publishing world is something at which Zacks Equity Research has been taking a hard look. In an article posted March 3 on www.nasdaq.com, the company noted that in past years: “More and more readers started opting for online news,” affecting the print-advertising model, and adding that, “changing consumer preferences and the advent of new and innovative technologies have been altering the way news is offered and read.”
To that end, it observed that while readers now have many choices for news through various hand-held devices, “advertisers are now tapping the online video boom to reach their audience.” And as advertisers seek out low-cost avenues to reach their target audiences more effectively, newspaper companies likewise are trimming operations and personnel, revamping print editions and putting time and money into even more digital initiatives. Some companies are also working on new pay-and-read models.
The company also noted that newspapers are restructuring to market their products to younger audiences, affluent households and other demographic groups, saying publishing in general is dealing with the “changing face of the multi-platform media universe, which currently includes internet, mobile, tablet, social media networks and outdoor video advertising in its portfolio.”