Brad Slater and Jill Farschman are the two newest members of the Colorado Press Association and SYNC2 Media board of directors.
They replace Larry Ryckman and Jason Woodside, who both resigned their positions during their terms.
Per the bylaws, the board president — currently Bart Smith —selects new board members to fill in-term vacancies, and both boards ratified the appointments of Slater and Farschman at their November board meetings.
Jill Farschman and her husband Jay began their journey in publishing by purchasing the Washington Park Profile in February 2015. In June 2016, they happened into an unexpected opportunity to purchase Life on Capitol Hill and Neighborhood Life.
The latest acquisition created a contiguous Denver Metro footprint with a combined monthly circulation of 50,500. All three publications are monthly community newspapers. Farschman’s presence on the CPA board gives voice to this vital branch of journalism.
Although her mother was a newspaper editor, Farschman took quite a circuitous route to this latest role. Her eclectic professional background includes several years as an adjunct college professor, stints as a non-profit executive director and nearly 20 years in organizational development, training and communications leadership roles for three high-growth companies.
Before returning to college after pursuing several artistic endeavors, Farschman worked at a San Francisco based arts and entertainment monthly as an advertising manager, later becoming calendar editor and publicist. Since most of Farschman's career was spent in service-based enterprises, producing a tangible product that readers and clients value is extremely gratifying.
Farschman earned BA and MA degrees in speech communication from San Francisco State University. Jill and Jay have a 4-year-old rescue Pomeranian named Comet who serves as company mascot.
On why she joined the board, Farschman said: “Because CPA has proven to be a critical resource for professional development and guidance. It's so important to have a peer community I can count on, especially in such an evolving field, and CPA provides such a resource to our entire team. I wanted to step up and give back to the organization.
“I also want to represent, and hopefully grow, the involvement of monthly community papers in the association.”
Slater is the General Manager with The Pueblo Chieftain. He started out in the newspaper business as an advertising sales executive more than 31 years ago in Rapid City, SD.
During his career, he has also been a classified advertising manager, retail advertising manager, advertising director as well as a publisher/general manager at newspapers in South Dakota, Missouri and now in Pueblo. Slater has worked for several media companies including Cowles Media, Lee Enterprises, Gatehouse Media, NPG Newspapers and now the independently owned Pueblo Chieftain.
Slater is actively involved in a variety of community organizations including the Pueblo Rotary Club and is on the Pueblo Chamber of Commerce Board of Directors. He was born and raised in a small agricultural town in north central South Dakota. He received a BS degree in Business Administration, is married and has two adult children. Brad and his wife Jennifer, enjoy going for long walks, hiking, golf, and biking. Their son Tyson, lives in Brooklyn, NY and their daughter Kenzie, lives in Denver.
Slater and Farschman will serve out the remainder of this term, and if they want can reapply to be the Colorado Press board and if elected, serve a two-year term after the April 2017 annual meeting.
The new, separate SYNC2 Media Board is slated to start in April 2017, and Slater is expected to serve on both the CPA and SYNC2 Media boards. More details on the new SYNC2 Media board to come later.