Pat Clark is an award-winning filmmaker and visual artist. His narrative and documentary work explores a wide range of subjects and his video installation work focuses on human memory and the manner in which we collect, recall and assign value to our memories. His video work has screened at festivals internationally.


Flash session: Exploring the Impact of Immersive Storytelling

This project experiments with digital storytelling platforms to help determine the impact of 360 video, augmented reality, and virtual reality storytelling on viewers. Using the case study oil and gas extraction, the research team produced stories featuring the same information in all three interactive forms. We then asked audience members to view the stories so that we could assess, through a quasi-experimental design and through focus groups, which of the story formats resulted in greater connection to the story and to the issues raised in it.