Power of process
Knowing the software is only part of the solution. It’s important to have processes in place that maximize efficiency, create consistency, improve workflow between individuals and teams and reduce risk. This session applies mainly to ad and editorial production, but the ideas are for all departments, all business and even apply to lifestyle. Learn how looking for solutions upstream in the workflow can avoid time killing problems. See how working with customers can improve inputs (PDFs, Word Files, etc) that speed production and increase productivity. Viers will also demonstrate techniques in InDesign, and other Creative Cloud applications, that can benefit from streamlined processes to make work faster, easier and more reliable.
Using Creative Suite as a single application
Most creatives have an application they rely on the most, be it InDesign, Photoshop or Illustrator. Used individually one can do great things ... but use all three as the Creative Suite, magic happens. Add Bridge and Acrobat to the mix and you’re a graphic design master. Not only can one work faster and smarter, but by tapping into each application's strength, coupled with the integration power of the Suite, new design potential comes to life. See when and when not to use the applications in Creative Suite for various purposes.
Russell Viers is an international speaker, who since 1997 has presented in 23 countries for publishing events including the HOW Conference, InDesign Conference, IFRA, PepCon and many more including AdobeMAX, where he was honored as an AdobeMAX Master. In addition to speaking, he has helped many major publications and designers learn techniques to work faster and improve quality including Better Homes and Gardens, Ladies Home Journal, New York Times Regional Papers, Sabah, American Greetings, Crayola and many others. Having started with CompuGraphic typesetting machines in the early 80s, then PageMaker 1 in 1987, Viers has been actively involved with Digital Publishing since the early days. In addition to speaking live, he has done videos for Lynda.com, Peachpit Press and Total Training.
He was one of the highest rated speakers at the 2016 Colorado Press Association convention.