Audience Engagement Strategies for 2017: Understanding you audience with tools you already have.
Samantha Johnston is the publisher of The Aspen Times and its affiliated publications. Prior to The Times, she was the executive director of the Colorado Press Association, director of marketing and public relations at The Memorial Hospital at Craig, and held several leadership positions for the World Company at the Craig Daily Press and Steamboat Today. She holds a journalism degree from Colorado State University and an MBA from Regis University. She’s a lover of dogs, champagne and breakfast burritos and would wear flip flops every day of the year if frost bite weren’t a thing.