Spencer McKee is the Director of Audience Development at OutThere Colorado, an outdoor recreation website. He specializes in Facebook marketing and has taught classes related to topics of social media and new media technology at Purdue University. Two of his specialties are growing audience on online platforms and building content that drives social engagement. In his spare time, you'll find him climbing, skiing, or ripping trails on his mountain bike.
Flash session: Fostering Engagement on Facebook
As more brands and publishers seek to attract the "engaged consumer," social media has played an increasingly important role in marketing campaigns and audience development strategies. By unlocking the power of tools like Facebook, a company is able to connect with their target demographic on a personal, more intimate level. This flash session will cover simple strategies that can help align your approach toward digital marketing with company goals, as well as common social media pitfalls that should be avoided.