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2022 Archives

RYAN DOHRN advertising WEBINAR SERIES

About: We are selling in a unique time for America, the economy, and ad sales.  30-year ad sales veteran Ryan Dohrn shares his 10 new critical questions that he is currently asking to move the needle with advertisers and close more deals.

Session recording | Slides

About: Like it or not, email is an important part of our sales process. 30-year ad sales veteran Ryan Dohrn shares 7 secrets to getting more opens and replies to the emails we are sending out to advertisers. From prospecting to follow-up emails, you will be VERY surprised what is working.

Session Recording  Slides

About: So you have had a great sales call with an advertiser. You feel great about it. Then, the advertiser goes radio silent on you. Dark. Dead. No replies. 30-year ad sales veteran Ryan Dohrn shares his 7 secrets to avoid being ghosted after a sales call.

Session Recording Slides

About: There is a secret to media sales success. Period. It’s all about having and executing great daily sales habits. If sales was easy, everyone would be doing it. 30-year ad sales veteran Ryan Dohrn shares the 10 main habits that he observes when coaching superstar media sales reps in large and small newspaper markets across the country.

SESSION RECORDING | SESSION SLIDES

OTHER WEBINARS and events

About: The CODA team walked through the overall results of the Colorado statewide study commissioned by CPA to show how the data could be used by your local newspaper with customized sales sheets to have successful sales conversations. 

SESSION RECORDING SLIDES

About: Whether you’re a new reporter or veteran journalist, we all need regular refreshers on our craft. Colorado News Collaborative (COLab) journalist and coach Susan Greene will share suggestions and moderate a discussion among participants about source development, interviewing, records requests, story structure, writing, editing, working collaboratively and avoiding burnout. 

SESSION RECORDING  

About: AdCellerant reviews digital sales, getting started, taking a consultative approach, and more.

This webinar covers how smaller publications and legacy print teams are getting started with digital sales to support their local clientele. AdCellerant reviews different examples of publishers who are doing this now, the steps to get started, how to provide a consultative approach to your advertisers so they can expand their digital footprint, the revenue implications with these types of sales, and how you can leverage these now.

SESSION RECORDING  

Presented by: Borrell Associates

About: Borrell unveils its market-level forecasts for broadcast, print, outdoor, and digital media for 2023 and offers highlights from its assessment of millions of local businesses that were created since the pandemic. This 45-minute webinar will also deliver key insights from Borrell’s just-completed survey of how 2,000 local businesses spent ad dollars this year and what they’re planning for 2023.

SESSION RECORDING  

Presented by: Online Media Campus

About: HOW TO ATTRACT AND KEEP THE BEST TALENT IN THE UP AND COMING GENERATION

Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. In this program you will hear up-to-the-minute data and case studies presented by author Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies on winning the war for talent and has seen unusual and ground breaking ways to attract talent that some many employers are chasing after.

Jeff has mapped out the complete employee life-cycle from hiring, managing to retaining. Each segment covers key areas where companies often lose their talent ranging from: mistakes in their recruitment process, to failing to adjust management styles to accommodate the changing workplace expectations. Both high-level theories as well as tactical strategies on workplace leaders are included so leaders can guide their teams to talent victories. Sometimes its a simple change like adding a video to a job ad, other times, it requires viewing your company in a completely different paradigm.

Learning Points

  • Discover the 3 phases of employee recruitment – attention, interest, commitment.
  • Hear about best practices of screening employees for maximum future performance.
  • Techniques to spot effective succession planning.
SESSION RECORDING  | SESSION NOTES

About: Learn about the features of Our Hometown, a digital publishing platform and newspaper CMS, which provides a WordPress-based CMS, digital subscriptions, an ad network, newsletters, and features geared specifically toward print publishers.

A number of members have indicated an interest in modernizing their digital platforms, and COLab and CPA have been working to support Colorado newsrooms in this. A couple of weeks ago, we had Newspack provide information on its capabilities, and Our Hometown provides another alternative that may work for you.

SESSION RECORDING  | SESSION SLIDES

2021 Archives

All events

All 2021 Virtual Convention session recordings and information can be found here. 

The Colorado Press Association hosted the 2021 Virtual Convention in partnership with the Kansas Press Association.