The Colorado Press Association has named longtime Colorado media executive Terri Glassman as director of strategic partnerships and revenue, a newly expanded role focused on growing statewide advertising, sponsorship and strategic partnership opportunities across Colorado’s local news ecosystem.
Glassman brings more than two decades of experience in media sales, business development, sponsorships and integrated marketing strategy across print, digital, events and emerging media platforms. Throughout her career, she has worked closely with Colorado businesses, agencies, nonprofits and community organizations to develop high-impact campaigns and long-term partnerships.
In her new role, Glassman will help lead the continued evolution of Colorado Press Network’s statewide advertising and marketing efforts, with a focus on innovative cross-platform partnerships, sponsored content, strategic sponsorships and revenue opportunities that drive results for those organizations while supporting trusted local journalism throughout Colorado.
Glassman previously served as senior account executive at Orange Barrel Media, senior multimedia director at the Denver Business Journal and publisher of Luxe Interiors + Design Colorado. Her background also includes leadership roles involving corporate partnerships, events and promotions for organizations including the National Western Stock Show and Ascent Entertainment Group, now Kroenke Sports & Entertainment.
“Terri brings a rare combination of strategic thinking, relationship-building and deep Colorado market knowledge,” said Tim Regan-Porter, CEO of the Colorado Press Association. “She understands both the business side of media and the importance of strong local journalism to communities across the state. We’re excited to have her helping shape the next phase of growth for Colorado Press Network.”
Glassman said she sees significant opportunity to help businesses connect with Colorado audiences through trusted local media brands.
“I look forward to building sustainable, modern commercial partnerships that support strong local journalism while helping organizations connect meaningfully with communities across Colorado,” Glassman said.
Glassman is based in the Denver metro area.