Loading Events

« All Events

  • This event has passed.

Colorado News Audience Retargeting Info Session

December 9, 2022 @ 10:00 am - 11:00 am

Charity Huff, CEO of January Spring, will host an info session regarding the Colorado News Audience Retargeting digital offering. This is available to all members and generates passive digital revenue. With this program, major national brands and regional advertisers can target highly desirable news readers, following them across web, mobile, video or streaming TV platforms with our proprietary offering.

Charity will address privacy concerns, the pricing model and answer any questions you may have about implementation.

A note about this offering: It is independent of the advertising you sell on your site. The program does not require any of your ad inventory or any of your time beyond putting an invisible pixel on your website. It does not cannibalize or devalue your inventory and sales efforts. It truly is all new, incremental digital revenue with zero cost (direct or indirect).

With every campaign we sell, you will receive 50% of net revenue to CPA. This is not limited by the page views and inventory on your website. You are making money from traffic on other companies’ websites, with no sales or administrative effort by your staff (although you are also welcome to sell your clients into the network).

Details

Date:
December 9, 2022
Time:
10:00 am - 11:00 am
Website:
https://www.eventbrite.com/e/colorado-news-audience-retargeting-info-session-tickets-479526174697

Organizer

Colorado Press Association

Venue

Zoom