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Selling Advertising Amidst Economic Uncertainty
April 19 @ 12:00 pm - 1:00 pm
The fear of economic uncertainty makes advertisers run for the hills. Add to that the fact that most advertisers are just barely recovering from the pandemic and you have a recipe for canceled contracts and ad sales rep frustration.
Multi-million dollar media sales coach Ryan Dohrn shares highlights from his book Selling Forward. Proven methods to sell to emotionally drained, financially fatigued, Zoomed out advertisers in an ever-changing world of political and economic uncertainty.
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