Selling Advertising Amidst Economic Uncertainty

The fear of economic uncertainty makes advertisers run for the hills. Add to that the fact that most advertisers are just barely recovering from the pandemic and you have a recipe for canceled contracts and ad sales rep frustration.

Multi-million dollar media sales coach Ryan Dohrn shares highlights from his book Selling Forward. Proven methods to sell to emotionally drained, financially fatigued, Zoomed out advertisers in an ever-changing world of political and economic uncertainty.

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