In this Webinar, digital ad sales consultant and trainer Bob McInnis will share the processes and technologies that makes programmatic advertising possible, the various ways it can be used, and how you can compete with it. You’ll leave the session with an understanding of this media that’ll help you hold your own in conversations with your current and prospective customers and even discuss how all programmatic media are created equal.
The session will also give a great refresher to salespeople at those newspapers who are already selling programmatic advertising.
CPA Members Only use the code: COtraining to bypass the fee for upcoming and archived webinars
- March 25, 2021
12:00 pm - 1:00 pm